Sometimes the best way to market an innovative product is to simply tell the story of its development.

In this case, a leader in LED lighting technology, decided to target the academic market. They found a partner in the Rochester Institute of Technology (RIT) and developed customized LED lighting for the entire campus. Telling this product  development story using the words of their customer, Translux not only had the right product but the right marketing tool to enter the academic marketplace.

Video produced for D2 Creative.